As more business owners recognise the value of facebook as an integral part of their marketing mix, I am pleased to observe that more fan pages are adopting a professional and attractive look.
However, when you get your custom designed facebook page you can still leave your competitors in the dust just by using a well underrated trick.
Have you ever been to a marketing seminar and heard time and time again how important a call to action is for any kind of advertising? Yet if you open the advertising pages of a newspaper you will notice that very few advertisers actually use it...in other words they are wasting precious marketing resources on ineffective, non measurable advertising.
The same applies to your facebook page. There are 2 main calls to action that you can use on your fan page to grow your fan base as well as your email list, plus get more clients through the door. Here they are:
1) A strong call to action for your page visitors to "like" your page. But you cannot expect them to like your page if you are not serving their self interest, the famous "what's in it for me".
"Like our page and get fresh updates on our exclusive facebook fans restaurant offers" or
"Like our page and automatically become part of our VIP customer club to receive regular added bonuses and free offers". This works for beauty therapy, retail, gyms , cafes or any high repeat purchase businesses where customer loyalty is key.
2) Instantly start growing your email list by using an auto-responder "opt in" form. Have something of value to give away in exchange for their email address: "Receive our free report on 7 ways to alleviate back pain in 5 minute per day" could work very well for a chiropractor or a physiotherapist.
If you keep in mind that across all industries, only 5% of browsers are ready to buy now, you have to do something to keep your chances alive in the future. The point of the opt-in form is to increase your chance of initiating a relationship with the non committed visitors.
To help you remember how to structure your welcome page, just go back to the well known "A.I.D.A" advertising formula. It works for fan pages:
A for Attention, by having a well designed custom page with a good headline
I for Interest, tell your visitors what they will find interesting on your page
D for Desire. Create desire for them to like you page or sign up on your "opt in" form
A for Action. Strong call to action " Like our page" with arrows to the "like" button, or "Register to receive our free report or Free Gift voucher"
No comments:
Post a Comment