Are Your Facebook Posts Attractive?

You would be forgiven for thinking that Facebook is all about you. Indeed the latest changes with the "timeline concept" have reaffirmed the idea that facebook is all about who you are. You can even keep adding posts and photos about events in your life that happened way before Facebook existed...that's if you have the time and inclination. Online scrap booking is at its best here.

However if you are using facebook for marketing purposes it's not all about you, it's about your readers, particularly when you are using facebook as a fan page. To make your posts more compelling for your account and page visitors, keep a few very simple things in mind and your popularity will go up. Check these 7 tips to make your posts attractive and popular:

Firstly getting your readers' attention

1. Short posts, up to 80 characters, are statistically the most read and "liked". Inspirational quotes are still among the most popular posts!

2. Attach a photo: 95% your readers are primarily visual people so make the most of it!Your photo does not have to be 100% contextual, but it helps. Eye Catching is the key though

3. Even better, attach a video to your post. It's preferable if the video is yours but you can also use something of interest from youtube and share it

Secondly knowing what's in your readers' minds

4. Facebook is all about you, but marketing is all about showing your readers "what's is in it for them". Do you have really good info for them, an exciting event or a new offer from your business?

5. If you are not sure what's on their minds use Facebook to conduct a customer survey

Thirdly, ask them to take action

6. Facebook is all about spontaneity, you are in the land of "Right there, Right now!". Make the most of it with " facebook specific", limited time offers

7. Facebook is also the land of referrals, the function to use is the new "Make a Recommendation" tab. And what is the first way to get recommendations? Simply ask your friend and fans to recommend you to their friends, just like you should ask for referrals on your invoices, sales voucher and thank you cards...

Keep your facebook involvement simple and non time consuming. 20 minutes a day is sufficient to show consistency and get results.