How Social Media Takes Us From a selling world to a buying world

In the words of Raymond Aaron, author of "Chicken Soup

For The Canadian Soul", we are living through a transformational

change that has affects all businesses, whether on or offline.

What is very interesting is that in fact we have come the full

circle. Let me explain:

In the days where tribes and small villages were the biggest

social unit apart from families and armies, establishing a

relationship with clients was the only way to sell a product or

service. Trust was essentially created through Word of Mouth.


But with the power of advertising and communication through

mass media, selling became the main skill required. If you had

the "gift of the gab", you could sell ice to an eskimo, flippers

to a duck etc...

With the rise of Online Social Media we have now come back

to trust being the main requirement before people buy. The

"tribe" has no boundaries as the conversation spreads to the

whole global village. Word of mouth is the only thing that

counts. So in your social media strategy you need to focus on

giving value, advice, proof that you are trustworthy, and sales

will come!