This is a question I get asked a lot: For my business do
I get a facebook account and get lots of friends into it
or do I get a Facebook page and grow my Fans list?
Using the right strategy is not complex, but crucial.
Here are my answers:
Case Number One:
You are an accountant, a lawyer, a consultant, a coach
etc....or any other situation where you are known as a
business person and you are the main reason people
will do business with your company.
In that case you should have a personal account where
you build a Friends list and you become member of
facebook groups within your industry.
This in turn helps you build your following and you can
then direct them to your fan page.
So in many cases in small business you need both an
account under your own name and then a fan page under
your name or your company name.
Case Number Two
If you own or co-own a corporation and people do
business with your company mainly because your
company has a big name in the industry, then you can
go straight to having a page only, under your company
name.
The main restriction here is that a page cannot
be part of a Facebook group. That alone limits your viral
marketing options down the track.
Having a proper social media strategy can sound
complex but it is possible to keep it simple and easy,
with great return on investment.
This is a very brief answer to this question, there
are more elements to it but I just wanted to give you
some clarity here.
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