5 Ways To Bring Your Facebook Page To Life

Creating a facebook page is only the first step in engaging your client base and growing your prospect list. The many businesses who tend to use facebook as a platform to talk about their business are missing out on many of the potential benefits of the social media site. Here are 5 steps to get the best possible results from your facebook page.

1)Ask your Clients
Find out from your existing clients what kind of information they would like to find on your facebook page. In turn this will make them more likely to become your fans. You can use email or your existing website to collect responses to the survey.

2)Have specific goals
In other words what would you like your page visitors to do when they land on your page? It could be to watch a video, share with others or make a comment. "Liking" your page is not the only action you should consider a an outcome of each visit. Be very specific, you may find that the right structure in your page will increase traffic dramatically!

3)Create a custom tab
Customizing your landing tab is not only a great way to brand your page and impress visitors. Using video, share buttons, "optin" forms and engaging through clear messages will also ensure that you can reach your defining goals. Your outcome will be influenced by clearly visualizing the process you want your page visitors to go through, and designing your tab accordingly.

4)Monitor and manage your tabs
For some companies there is an advantage in having multiple tabs for various events and seasons. It is important to monitor the popularity of your tabs and whether the desired effect is obtained. There must be only one call to action to avoid overwhelming your customers, and remember that, although specific tabs can help driving campaigns, there are only so many times you can drive your customers away from your wall.

5)Drive traffic to your Page
Creating a cool looking tab for your visitors does not guarantee traffic, just like an amazing looking website does not generate instant visits. There are many ways to drive traffic to your page including email blasts to your existing clientele, share buttons, facebook ads, youtube video campaigns, newsletters and sponsored stories. Companies have successfully used humorous videos ending up with a promotional message to their facebook page. As the video goes viral, traffic grows exponentially.