Why 97% of Facebook FanPages Don't Work

Every day a larger number of small to medium size businesses embrace social media as a viable marketing strategy...Or is it?
Unfortunately I see many page owners who obviously got very enthusiastic in the beginning and then lost momentum: often they have not added any posts for over a month and their page carries 120 odd likes. As a result you have guessed it, they lost interest and went back to their expensive traditional advertising like the phone book and newspapers, with no indication of their return on investment. In the worst cases they deem social media an utter waste of time and swear it was just a useless fad.
Even if you have 300+ likes, Facebook may not turn out to be a viable means of advertising, so what's the secret? How can you make your Facebook page become much more than just a PR exercise with no positive ROI? How can you make sure that your Facebook page is not sitting there like a brochure that nobody is picking up?
When initiating your social media strategy you must keep in sight this crucial fact: it's a number's game! As you engage with your clients and provide them free value, your ultimate goal is to get repeat sales from them, as well as referrals to grow your fan base. If you keep giving great value to a couple hundred people you will go nowhere fast!
So here are the 7 ways for you to make sure that your daily attendance to Facebook produces more sales AND more viral marketing to grow your account.
1. Create a customized, branded fan page with an incentive for people to click "like". This must include a compelling call to action, not even 2% of page owners have figured this out. This strategy alone increases conversion into fans by 27%, and give you an instant point of difference
2. Switch into "Use Facebook As A Fan Page" and start "liking" other Facebook fan pages in your area, or where you think your target market also hang out.
3. Regularly post on those pages, at least once a week, with free information, tips, or anything that will make you known as a business owner or a good business to deal with. You have to write several non promotional posts before promoting outright
4. Contact other page owners for a joint venture and offer their fans a free voucher, exclusive to them. Then ask your joint venture partner to do the same for you. Having establishes that relationship you will always be allowed to market on that page!
5. Offer your fans a reward for posting about your business on their wall: all their friends will see that on their newsfeed, again it can be a free voucher
6. Use "Notes" for direct marketing offers to your fans. This will be shown on their "Notifications"
7. Join Facebook Groups in your industry or locally, and get more friends that way. Then invite them to "Like" your page
Remember Facebook is meant to be a marketing strategy, not a closed shop conversation with your existing fans that only generates disappointing fanbase growth. Please keep in mind that a Facebook page that has little interaction and only 300 likes is bad PR for your business