Thursday, September 29, 2011

Facebook Accounts Versus Fanpages: Still Confused?

This is an area that has been creating a lot of confusion in business owners minds:
What I advise my clients to do is slightly different. It does not involve migrating their account into a page. This is how it goes.
1.Keep your personal account as a "family and friends only" account
2.Start a new account where you keep your posts, photos and contacts.. exclusively business related. One of the main advantages is that you can join and create groups from your account as a business person
3. Create your fan page administered from your account. As an admin you will be able to "switch" to "Use Facebook as Page" when you want to start "liking" other pages as part of your main lead generation strategy
4.Send a note or a message to all your business related friends (from your original personal account) and suggest them to become fans of your page or friends of your new business related profile

Firstly I find this a great way to keep your family and friends completely separate and in parallel, make yourself known as a business person, with Fan page attached to your account.
Secondly if you intend to use facebook as a tool for a proactive lead generation strategy, which you should, you still have access to groups, as well as "Liking" other pages from your Fan Page to get instant brand exposure.

Your thoughts are welcome!

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