In tough times it is tempting to look for magic bullets that will get you out of trouble with little effort. However, when you scratch below the surface you will discover how it works: So called "Overnight miracles" invariably seem to be the result of consistent, dedicated work and relentless attention to the strategy you have chosen.
Is social media marketing any different? As you marvel at the fact that you suddenly have access to 500 million people, and for FREE, you actually enter an arena that has rules, traps and often false promises. The enormous power of social media marketing for yourself or your business is undeniable, but harnessing this power is a long term mission that requires strategy and determination.
Before you spend time exploring the "next shiny thing", please consider that the same amount of time could be spent relentlessly applying the strategy that you have chosen and that will work in the long run, only with true dedication and belief. If you catch yourself looking for yet a new "magic bullet" it is time to reassess your belief in what you are doing.
We are all prone to those fluctuations in motivation, that is human and normal. To add to the temptation, our mailbox tends to be full of big promises coming from strangers who claim they are doing it better and easier than you, with explosive results! The bottom line is that explosive results are possible, definitely, but only with ongoing implementation of your strategy, whether it is online or offline.
